
‘This museum will be an open book for all time and generations to come; it will be a book that will awaken in us the consciousness of a past of Romanian culture in our country; it will also be a guide book that will show us where our predecessors left off, so that we will then know where to begin…’



Founded in 1936, the Wood Art Museum preserves the only ethnographic collection in Romania dedicated exclusively to wooden objects. More than a century ago, Ion Ștefureac’s album with technical drawings inspired by the popular motifs of Câmpulung origins won prizes in exhibitions from Bucharest to Vienna and attracted the attention of the great historian Nicolae Iorga himself.
For the debut of the ‘Ion Ștefureac’ exhibition hosted by the Wood Art Museum in Câmpulung Moldovenesc the team created a short film that presents the curator’s biography as well as his impressive impact over a national scale. The collection includes over 100 technical drawings inspired by the traditional motifs used over the past centuries throughout Bukovina’s architecture, appliances, as well as garments.
BTD Studio collaborated with the Museum’s team, producing a series of motion graphics and animations using scans of the original artwork that create a sense of wonder and mystery. The graphics are overlayed over a series of interviews about Ion Ștefureac’s life, presented by the Museum’s staff.
Project Owner
BTD Studio
Role
Creative Director, Video Editor
Client
Wood Art Museum
Work Delivered
Creative Direction, Digital Design, Video Production
Sector
Discipline
City
Câmpulung Moldovenesc
Project Team
Alex Rota, Iulian Grigorean, Lucian Pîțu
